Young Lions Finland
In 48 hours, we created a design-driven campaign for Mieli ry, a Finnish mental health non-profit organization.
As a team of two (with Joël Petzold), we developed Happy Mind Club—a welcoming community where Mieli’s volunteers and those in need can connect and support each other in a low-threshold way.
Our work included the brand identity and launch strategy, using McDonald’s as a campaign partner. The idea was to spread awareness of the initiative in a familiar and accessible space—one where many seek comfort through a small guilty pleasure that lifts their mood.
This campaign earned us Silver for its creative and impactful approach.