Product design for a white-label app
NXT:FWD is a telecom startup offering a white-label app that lets operators deliver personalised offers directly to their customers. My role spanned two key areas: product and brand design for the mobile app.
On the product side, I collaborated with developers and product owners to define, design, prototype, and iterate on key features that secured usability and supported the app’s scalability. On the brand side, I created visual assets — including ads, product videos, and deck templates — to support brand visibility and growth. Product and brand design go hand in hand to meet business objectives while providing a strategic and on-brand user experience.
Visual Design
NXT:FWD product team
System design approach
I contributed to the design system, initially defined by the design lead, where the app components are added and iterated. The system allows design and development to adapt quickly to various brands and features that fit different end clients.
Achieve business and user experience goals
By combining adaptability with a cohesive user experience, we created a product that delivers operational efficiency while remaining seamless for end users. This flexible approach speeds up the production of sales prototypes and mockups, while allowing NXT:FWD to expand into new markets with ease.