Custom UI solution for railway demo
At Great Apes, I designed the UI and visuals for a custom site that strategically showcased Nokia’s railway demo — and broader portfolio — in a more engaging, immersive, and unconventional way.
Visual Design
Lukasz Geratowski (Creative Director)
Timo Virtanen (Developer)
The concept
Following the brief given by Nokia, our initial approach combined a physical 3D-printed model with a digital interactive layer, offering visitors both a tangible and exploratory way to engage with the content. The solution is digital-first, with the option to add the physical model when needed. Otherwise, a digital twin — a 3D-modeled map — is displayed alongside the interactive screen.
In terms of visual direction, we aimed to bring a modern, contemporary feel to the operator map aesthetic familiar in railways, complimenting the refreshed Nokia brand.
The design
I designed and documented the entire UX journey to hand off to our developers for implementation. It first started with mapping the user journey — in this case, the sales personnel who would use the tool. Working closely with Nokia representatives, we gathered insights into key pain points to ensure the solution was tailored to their specific needs.
I created a custom icon library inspired by the Nokia brand to support the user experience. These visuals were paired with a minimal 3D-modeled map that captures a synthetic railway connection system. I was responsible for envisioning the railway world from 2D to the first 3D models.
Achieve business and user experience goals
By aligning the design with both business priorities and user experience goals, we created a tool that enhanced sales performance while delivering an engaging, easy-to-use experience. First showcased at Mobile World Congress 2024, the demo was designed to be a convenient, portable solution that is easy to transport and maintain.