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Posters for Hesburger’s rebranding strategy
Branding & Visual Identity
Illustration
Typography
I conducted a brand research project on Hesburger as part of my BA Design coursework. After six weeks of research, we developed a new strategy to boost the brand’s image through storytelling. I designed 6 posters featuring bespoke typography and character design based on Hesburger’s ingredients. Our research was later reviewed by Hesburger’s communication department.
Hesburger (Strategic Design & Identity Course, Aalto)
Designer:Anh Ngo
Year:2021