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& Logo Composer for Espoo Theatre

UI/UX Design

Espoo Theatre’s renewed brand identity completely reinvents not just how Espoo theatre looks and feels like, but forges a new path for all other Finnish theatre institutions as well. The symbol & is derived from the ligature of ET or et, which is the Latin word for "and".

At Great Apes, I designed the interface for the & logo composer which enables infinite amounts of versions, nuances, moods, and expressions. Manipulating the composer, I also generated multiple motions of the symbol for marketing purposes.

Link to case study

©Great Apes (Part of HiQ)

Client:Espoo Theatre
Team: Great Apes, Mikael Kivelä
Year: 2023